Sports venues and stadia are driven by the need to ensure maximum revenues are being derived from every match, game or event all year round. As well as traditional income streams such as broadcast rights, ticket sales, sponsorship and merchandising; another source includes maximising networks of displays to offer in-stadium advertising and promotions, instructional messages and to draw visitors towards bars and restaurants and encourage dwell time.
This is where IPTV and digital media come in. MediaStar has the ability to precisely target specific locations in venues, so live matches can be streamed to screens in corporate hospitality suites, whilst interviews with players can be recorded and played out on screens next to concession stands during half time to entertain fans.
The other advantage of this, is that it helps to boost extra beverage and food sales, and provides opportunities to sell advertising slots on the screens to sponsors and brands.
Chesterfield Football Club realised a 20% increase in refreshment revenue after integrating a MediaStar IPTV and digital signage system with its network of displays in the concourse area. And it’s not just stadiums, but other sports venues too, that can benefit. Dubai’s iconic Meydan Racecourse uses a MediaStar IPTV and signage system connected to a massive network of displays, which means that up to 60,000 racegoers at each meeting will see messaging, promotions and live action in the restaurants, private boxes, viewing galleries and the public areas.
Stadium managers in all venues, even those with rudimentary networks, can utilise IPTV. Informational messages can be programmed - including safety messages – whilst live sporting action, company videos, and presentations are shown simultaneously at different locations within the venue.
Other stadiums taking advantage of this powerful promotional tool include Augsburg Panthers, Arsenal Football Club, Continental Arena Regensburg, Singapore Sports Hub, Brighton and Hove Albion, Exeter Chiefs, Kent County Cricket Club and ICC Dubai.