Chesterfield Football Club

Chesterfield Football Club saw a 20% increase in refreshment sales after the installation of MediaStar Evolution. The system allowed them to communicate more effectively with their fans and corporate customers, by broadcasting multiple messages across the club simultaneously. 

The Challenge

When Chesterfield FC moved into its new Sheffield Road stadium the Club was keen to offer a much broader range of services to fans and corporate customers. Originally, the requirement was for a range of TV’s to be networked across co-axial cable in just one wing of the stadium. However, it made more sense to focus on the IP network and extend the reach of the video delivery throughout the entire stadium.

The Solution

A MediaStar Evolution system was installed by partner AddoocoIT, and allows the Club to simultaneously schedule special welcome or informational messages in the public areas - including safety messages - whilst also streaming live football in the Stadium and company videos, presentations or targeted information in to the conference and banqueting rooms.

The Outcome

Because the Club can stream the match live to screens on the refreshment concourse just prior to and following half-time, fans can linger for longer before going back to their seats and as a result Chesterfield Football Club increased sales of refreshments by over 20%.

“So much flexibility in the delivery of digital media enhances the offering to our customers. The icing on the cake is the boost to match-day revenue streams.”
Carol Wilby, Chesterfield FC Chief Executive
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